Afrirent Holdings sets its sights on West African gaming, lottery and betting market expansion

As of the current date, South Africa has over 30 online sports betting sites that have been licensed and approved by their relevant provinces. Technological innovations have been instrumental in shaping the evolution of sports betting in South Africa. The development of sophisticated betting platforms and mobile betting apps in league with the Betway app has revolutionised how bettors engage with sports events. These apps offer a seamless betting experience, providing real-time odds, live streaming of events and instant transaction processing.

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• Whether you’re just cutting your teeth in sports betting, or consider yourself the grandmaster of online betting, as a SunBet patron, you’re never alone.
• Betting GGR rose by 14.3% in 2016, raising its share of total GGR to 19% from 17% in 2015.
• BetGames are live lucky draw games that combine traditional fixed odds betting with lottery and live dealers.
• Before accepting any welcome bonus, make sure that the terms are fair and achievable, ensuring they’re aligned with what you’re comfortable with.
• Licensed operators are required to adhere to these regulations to offer betting services.

Experts in the field predict that the market will see a major increase, and revenue predictions for 2024 are expected to reach previously unheard-of heights. Growth in the use of online betting platforms, a growing middle class with discretionary means, and the acceptance of online gambling as a regular source of entertainment are all contributing to this trend. African countries must address regulatory challenges, establish robust frameworks, and promote responsible gambling practices to fully harness the industry’s potential. By doing so, they can create an environment that fosters sustainable growth, maximizes economic benefits, and safeguards the well-being of consumers in the evolving world of online betting. The evolution of sports betting in South Africa from tradition to technology underscores the dynamic nature of the industry and its adaptation to changing times.

• Optimizing betting sites for mobile usage can help to guarantee a seamless betting experience by means of simple navigation.
• Thus, sports betting is really wide-spread because this is a perfect way to satisfy people’s wishes.
• Marshalls World of Sport has given a suggestion on the most profitable odds on Horse Racing, Sports and Lucky Numbers for more than 50 years .
• Examining this journey illuminates the intersection of tradition and innovation in one of Africa’s burgeoning gambling markets.
• After examining the surge in mobile credit and the rise of sports betting we put forth the conclusion that the digital credit has been an enabler to the growth of sports betting has in East Africa.
• This can be a barrier to entry for iGaming and betting operators who rely on the internet to deliver their services.
• Your EFT should reflect within 1 working day and will automatically be allocated to your SunBet account when it reflects in our bank.

Soccer Betting Sites​

While the latter might offer you more games content including online slots gameplay on those is currently not legal. Statistics show that 49.4% of South Africans bet on sports from October 2021 to October 2022; around a quarter of these bettors also engage in online betting a few times a week. Given numerous options, bettors should be aware of the vital features that any website should provide. Whether your experience with betting is fresh or seasoned, understanding what to anticipate from the TOP 20 betting sites will guide your decision. Over the years there have been many laws and acts passed to stop online gambling. An increasing number of people now enjoy sports betting online so it looks set to be an industry that will grow from strength to strength.

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New users can benefit from a welcome bonus that works similarly to a casino deposit match, providing a good start with a small wagering requirement before playthrough. While Betway provides competitive odds, especially on major UFC events, one area for improvement could be the expansion of their live streaming services. Policymakers on the African continent are also expected to start contemplating the same issue as more people take up betting, driven by the internet on the continent. US legislators are now mulling how to regulate the sector at a national/federal level given the increased uptake in what is now estimated to be a $10bn industry.

• If a bookmaker can’t take care of new members, how are they going to take care of punters in the long run?
• Currently, the gambling market in Kenya continues to be dominated by sports betting, with an estimated number of over 7-million citizens actively placing bets on online gambling services.
• A focus on the quality of its agency network over quantity has also resulted in improved profitability through higher average wagers and revenues per agent,” said the group.
• “The online betting space has changed dramatically over the years, but its evolution is far from over,” says Chelin.
• Fraudsters use stolen credit card details to top up their account, which means using illegitimate money to pocket real wins.
• Gross gambling revenues for casinos, limited payout machines, bingo and betting totalled R27 billion in 2016, a 3.9% increase on the prior year.
• Sports betting operators require a valid license to operate in the country.
• In January, DStv’s parent company officially entered SA’s sports betting market with a new platform, using its tie in with SuperSport, Africa’s largest sports broadcaster, to stand out in an already crowded, but growing, market.

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• Once you have submitted your correct username, you will receive a password expired instruction to your registered email address.
• The South African sports betting and lottery industry is legal and regulated under the National Gambling Act of 2004.
• Well, first of all, as we said above, people are always glad to feel the risk and desire of victory.
• You have often also access to titles by Ezugi, Authentic Gaming or Pragmatic Play.
• This ideally can be led by the regulatory authorities from the East African countries and hopefully this will encourage good credit lending practices and better consumer education.
• This is because digital credit has enabled ease of access to funds which the borrowers then use for their digital gambling.
• This transformation reflects the shifting preferences of consumers, concurrently showcasing the remarkable adaptive capacity of the industry in modern technological advancements.

As part of our analysis of the online gambling sector in Africa, we find it necessary to elaborate on the great role live casino games have played in the expansion of the industry throughout the continent. “The rise of AI in sports betting is particularly focused on gambling controls; limiting customer exposure to risk at an individual level. It switches our player protection approach from reactive to proactive, and allows players to receive the intervention they need in real time, not after the fact. AI features in sports betting have real-time interaction triggers, generated when the system’s AI identifies increased risk factors in a player’s behaviour. Roulette, which has been traditionally popular in land-based casinos, is now growing online. It is now the most popular casino game by revenue and players typically bet much larger amounts than other types of casino games, around R250 per bet.

In the realm of cricket, Betway became the title sponsor of the SA20 cricket competition in January 2023. This strategic partnership aims to elevate cricket as South Africa’s premier sport and entertainment brand, reflecting Betway’s commitment to fostering the growth of cricket in the country. Additionally, Betway serves as the Official Betting Partner of the Springboks, South Africa’s national rugby team.

Some tips on how to win in betting in Africa

However, the rapid growth of online betting and gaming has also raised concerns about the potential for problem gambling and the need for effective regulation. The government has taken steps to address these concerns, by introducing measures to prevent underage gambling and to ensure that online betting and gaming operators are operating in a fair and responsible manner. Before 1965, all forms of betting and gambling were illegal in South Africa, with the government viewing the activities as a threat to public morality. Despite this, illegal betting and gambling continued to thrive, with many people finding ways to wager on horse racing and other sports. However, this changed in 1965 when the government legalised horse racing, making it the first form of legal gambling in the country. Although the gambling industry overall continued to grow from a revenue perspective in 2016, the growth rate was significantly lower than increases experienced during the past couple of years.

By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy. Currently, Africa is considered to be one of the most promising lucrative markets in the world where the iGaming companies could expand to. When compulsive gambling brought me to my knees, the NRGP was there to assist with treatment expenses, which I otherwise would not have been able to afford. Their continued support, since, has included unlimited counsel by way of psychiatric and psychology care, both of which have included professional, yet nurturing guidance. I experience peace-of-mind knowing that the NRGP commits itself to making available these critical resources precisely because they avail themselves to an investment into my well-being.

However, many iGaming companies decided to abandon this market once the government threatened to introduce an additional 20% tax on casino stakes, as the prospect of investing in an unstable market was by no means appealing. Software developers are developing sports betting features that focus on personalisation where your previous betting performance will be taken into account using recommendation engines. This helps punters make better informed decisions based on their betting and improves the whole sports betting experience.

reasons sports betting is booming in SA

All knowledge and skills are gained with experience, but the bookmakers themselves are interested in helping newcomers get used to it faster. Among the popular bookmakers in Africa is the famous Parimatch, which allows you to place bets on popular world events, as well as African championships and competitions. The rules for betting and winning on sports are the same for the African target audience as for the rest of the bettors. Digital credit and specifically mobile money credit has grown leaps and bounds since they were introduced in East Africa.

Most online bookmakers have expanded their games portfolio into BetGames, Slots, Scratchcards and Live Games for an even more exciting experience. 1994 saw a new democratic government taking powered and all forms of gambling were legalized. The National Gambling Act 1996 introduced a system of licensed casinos as well as a single national lottery. The Act made provisions for the regulation of activities relating to gambling and uniform standards were introduced. The National Gambling Board was also established and became responsible for the supervision and regulation of the gambling industry. It has led to the users diverting funds they have borrowed using digital credit channels to sports betting as its easy for the users to be able to stake the money they borrow in the hopes that they will be able to get more in return.

List of Online Betting Sites in South Africa

Currently, the gambling market in Kenya continues to be dominated by sports betting, with an estimated number of over 7-million citizens actively placing bets on online gambling services. The future of iGaming and betting in Africa is bright, with significant opportunities for growth and expansion. However, the industry also faces significant challenges that must be overcome if it is to reach its full potential. The development of clear and consistent regulatory frameworks, innovative payment solutions, and increased internet access will be key to unlocking the full potential of the iGaming and betting industry in Africa.

Betway’s platform is praised for its intuitive design and a robust mobile application, ensuring a seamless betting experience. Globally, betting and gambling activity, particularly in sport, is on the rise. In July 2024, the group launched the Aviator casino game in SA through its KingMakers unit. The game, created by Spribe, now has more than 5-million monthly active players worldwide and is growing in popularity locally. Interestingly, there has been rapid growth in the popularity of darts, especially in 2023.

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Nonetheless, the future of sports betting in South Africa seems promising, especially with technological advancements and an increasing number of participants. By using our website, content and services you agree to our Terms of Use and Privacy Policy. BetandWin aims to provide you with the information you need to choose a sports betting or lotto offering that suits your preferences. The information shared does not constitute legal or professional advice or forecast and should not be treated as such. In addition you can play Live Dealer games by award-winning game supplier Evolution Gaming on most online betting sites.

Cricket

Nevertheless, there are a few references that give us a satisfying backstory. Marshalls World of Sport is a National Group, suggesting people’s betting on Horse Racing, local or international sport and Lucky Numbers. Relates to various typesof gambling conducted online including poker, slot games, bingo and others. These gamesare influenced more so by probabilities with significantly less ability to analyse the game.

Trusted UFC Betting Sites in South Africa

By focusing on these areas, Betway has not only captured a significant market share but also set a benchmark for excellence in the competitive world of online betting. In a bold move to expand its influence and footprint in Africa, Afrirent Holdings, a renowned investment company led by Senzo Tsabedze, is venturing into the vibrant gaming, lottery, and betting market of West Africa. With a history of success and a strong presence in South Africa, Afrirent Holdings is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the West African region. Right up until 1996, any punters wanting to gamble on horse racing had to do it at the track. After 1996, it became possible for players to gamble online and horse betting is becoming increasingly popular in South Africa.

Betway’s story is a testament to the impact of thoughtful strategy and unwavering dedication in achieving business excellence. They are a quality business with a demonstrable track record of success, and we believe they will add immense value to our business and long-term value creation. It goes without saying, perhaps, that there are very strict controls concerning gambling activities. After all, those positive and negative aspects about gambling (referred to above) must be marshalled quite closely.

Mobile penetration in Africa is among the highest in the world, and mobile devices are the primary means of accessing the internet. This presents a significant opportunity for iGaming and betting operators to develop mobile-first platforms that cater to the unique needs of African players. With a population of over 1.2 billion people, Africa has a vast untapped market for iGaming and betting. The region’s growing middle class and increased access to mobile devices and the internet are expected to further fuel growth. By incorporating elements such as rewards, badges, and leaderboards, sports betting apps can keep users engaged and interested. “Given its focus on online betting, which has stronger economics than its agency business, BetKing Nigeria has moved to number two in the online betting market.

We’ll be with you on every step of your betting journey, rooting for you and keeping you updated through our informative and entertaining blog posts. Stay tuned for the latest odds, betting tips, previews, and reviews of all the major sporting events taking place. With a focus on innovation, customer experience, and social responsibility, Afrirent Holdings is well-positioned to shape the future of gaming and entertainment in West Africa, bringing value and economic development to the region. For persons suffering with gambling addiction, these steps might involve self-exclusion options, expenses restrictions, or support service access. As we said, a lot of information concerning first SA bookies is unrevealed.

Technological innovations and mobile betting apps

The proliferation of smartphones further accelerated this trend, enabling bettors to engage in sports betting adaptively. This is our list for ensuring you make the most of any sport bets you place on some of the most popular sports in South Africa.The reality is that online sports betting has changed the way we all engage with our favourite sports. The convenience ease with which we are able to place bets is incredible and anyone can now get involved! Our team has outlined the best online betting sites for you to consider.Note, our suggestions based on a particular sport does not indicate that the sportsbook is exclusively offering those sports. All of our suggested betting sites cover almost every sport and punters are encouraged to use those which they find most comfortable.

The South African Responsible Gambling Foundation (SARGF) provides Free and Confidential Treatment and Counselling to those affected by Problem Gambling and their immediate family members. We also educate South Africans about the potential harmful effect of problem gambling and responsible gambling. “The online betting space has changed dramatically over the years, but its evolution is far from over,” says Chelin. “American sports have seen a steady rise in interest in South Africa with events like the Basketball African League and the NFL Experience bringing fans closer to these sports.

Once they are addicted then all rational thought goes and it’s a case of good money chasing after bad (12). Digital credit makes this activity possible or significantly reduces the friction in the process. We can also note that a poor saving culture is among some of the attributes leading to indulgence in sport betting (14). We recommend that more study on sports betting and digital credit to be done so that more evidence of this thesis is uncovered.

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Despite the challenges posed by the growth of online betting and gaming, the industry remains a key contributor to the South African economy, providing employment and tax revenue, as well as entertainment for millions of people. We South Africans love being out and about but don’t want to miss out on watching a certain rugby or soccer match. Additionally, live betting makes placing bets possible after a game has started.

How we review the best online betting sites in South Africa

A 2011 report found that online gambling should be made legal, but this has still not happened. There have been repeated promises from the South African government and Trade and Industry Ministers that online gambling in the form of casino games such as poker will be made legal. The Gambling Act of 1965 officially banned all forms of gambling except betting on horse racing. Towards the end of the 1970s casinos started operating in the independent areas called homelands. Only native South Africans lived in these areas and most weren’t able to access such establishments. Figures from 1995 such there were as many as 2000 illegal casinos operating in the country.

Now, with the advent of online betting, you can place bets from the comfort of your own home. This has made it much easier for people to get involved in sports betting. Bettors can use betting apps like the hollywood bet app or betting websites. One of the main reasons is that online sports betting is now legal in South Africa. Second, there are more and more sports betting sites available to South Africans.

I would go to the casino with borrowed money, hoping that it would be my lucky day. I became an aggressive gambler, didn’t even care when I would lose my salary. One morning I sat at a machine with the hope of winning but instead lost R5 000 in https://betika.win/ 2 hours.

From humble beginnings rooted in horse racing wagering to the digital age of online betting platforms and mobile apps, the journey reflects the convergence of tradition and innovation. As the industry continues to evolve, stakeholders must embrace technological advancements while prioritising responsible gambling practices to guarantee a safe and enjoyable betting experience for all. The evolution of sports betting in South Africa has been influenced by changes in regulatory frameworks and legislation. The legal landscape underwent significant transformations, with the legalisation of online sports betting in 2004 under the National Gambling Act. This legislative change provided a regulatory framework for operators to offer online betting services, encouraging competition and innovation in the market.